Recently, the Ministry of Industry and Information Technology released the 379th batch of new product announcements in the "Road Motor Vehicle Manufacturers and Product Announcements", from which the editor obtained the application drawings and application information of the new pure electric MINI COOPER model.

According to previous official news, the new MINI pure electric model will be put into production first in China and will be exported from China to the world. This is undoubtedly one of the important strategies that reflects BMW's emphasis on the Chinese market.

In terms of appearance, the new pure electric MINI COOPER can tell at a glance that "this is a MINI."Although it has an electric identity, the classic body proportions, circular elements that can be seen everywhere, the Union Jack design, etc. are the most classic and clear design elements of the MINI brand for a long time.

The front of the car inherits MINI's iconic round headlight design, and is paired with a striking new octagonal air intake grille, which strongly outlines the dynamic momentum of the front of the car.The LED daytime running lights not only have three adjustable modes, but can also interact with people and display welcome/farewell animations when they are turned on/off. The interactive experience outside the car alone is full of ritual.

In addition, the new decorative color "vital silver" replaces the traditional chrome plating, adding a highlight to the appearance.

On the side of the car body, the black door sills enhance the dynamic style, and the car body is visually lower, as if it is flying close to the ground.The waistline adopts a through-type design, which embellishes the layered feel on the side of the car body.The classic four-wheel and four-corner design not only maximizes the use of space inside the car, but also brings out a dynamic and sporty atmosphere.
According to information from the Ministry of Industry and Information Technology, the length, width and height of the new pure electric MINI COOPER are 3858 (3863)/1756/1458mm respectively, and the wheelbase is 2526mm.

The creative aesthetics of the rear part of the car are even more difficult to ignore. The overall shape is clear and smooth. The matrix LED taillights also have three adjustment modes. They are still MINI’s classic vertical light group shape and still contain the Union Jack flag element.

The interior adopts a minimalist style, with HUD replacing the traditional instrument panel. The central control screen uses a 9.44-inch (240 mm) diameter circular OLED touch screen that combines technology and retro. Below the screen is a classic lever, and the air-conditioning outlet adopts a through-type design.


In terms of digital experience, the new pure electric MINI COOPER launches 8 "experience modes" - initial mode (Core), kart mode (Go-Kart), energy-saving mode (Green), relax mode (Balance), nostalgic mode ( Timeless), Personal mode (Personal), Party mode (Vivid) and Nomad mode (Trail).Each mode has its own specific user interface design.Each mode is like giving the vehicle a different personality.


The wide curved dashboard in the front row also uses renewable woven fabric for the first time. It has a two-color design, clear layers, and excellent feel. The decorative color can be customized.The seats are made of high-quality Vescin, and all fabrics, roof and floor fabrics and yarns are made from recycled materials.


Equipped with the new MINI operating system, just say "Hello MINI" to wake up the MINI intelligent personal assistant.There are two visual representations - the stylized "MINI", or the digitally adorable Spike, a British bulldog.In addition, based on the cloud navigation system, charging-optimized route planning can be provided.


The design of the rear of the vehicle also makes full use of space.The rear seats fold in a 6:4 ratio, which can flexibly expand the luggage compartment volume from 200 liters to 800 liters, easily meeting various loading needs for urban travel.

In terms of power, the motor output of the new pure electric MINI COOPER can reach up to 160kW, which is very powerful for such a "little guy".In terms of battery life, a battery with a capacity of 54kWh will be used, which is expected to bring a maximum cruising range of about 400km.

In addition, according to official information, the steering system of the new pure electric MINI COOPER has also been significantly improved. By installing a highly pre-tensioned stabilizer bracket on the axle, the driver can experience a significantly improved body response during dynamic turns, and the steering is smoother. Accuracy and stability improve.

After 65 years of development and four generations of models, MINI has won the love of more than 11 million car owners around the world.There is no doubt that today's MINI is no longer a pure "transportation tool", but has become a lifestyle that can highlight individuality.It is believed that the new pure electric MINI COOPER will become the new energy car purchase choice for countless young users and continue to show vitality in the new automobile market.