The domestic young consumer car market is a must for all car brands. In recent years, car products focusing on young consumer groups have sprung up like mushrooms. As the first camp of new power brands, Nezha Auto also reliesonits With a keen insight into the young car consumer market, it has launched a model "Nezha V" that is popular among young users.This model not only achieved good results in the 2022 new power pure electric vehicle sales list, but also won the 2022 JDpower China New Energy Small Electric Vehicle, the first good result in the charm index, and the value retention rate in the market segment Also at the top of the list.
However, with the continuous changes in the domestic new energy market segment and the upgrading of consumption, if Nezha V wants to continue to maintain sales, it must always remain fresh in the hearts of consumers. After researching the current young car consumer market, Nezha V's replacement model "Nezha AYA(configuration|inquiry)" was launched. This replacement not only upgraded the appearance and configuration, but even upgraded the vehicle The naming has also been re-adjusted to face users with a brand new look.
What kind of car is Nezha AYA?Nezha AYA is an upgraded model of Nezha V. It still focuses on the current young individuals and young family groups. These people may be fun-loving young people who have just stepped into the society, or low-budget first-time small families. , or additional purchases for families who commute and take care of the whole family.
Nezha AYA's name intercepts the initials of the word Active Young Amazing, implying an energetic lifestyle, a young personality's life proposition and a life pursuit of always creating surprises.Having said so much, I believe that you in front of the screen have a preliminary understanding of this car, so follow me for a test drive.Nezha AYA optimizes the appearance details
As a small SUV model that focuses on young people, in terms of appearance, there is actually no need to consider how grand it is, how luxurious it is to make people unforgettable.In fact, I personally think that the focus should be on how to make this car look more fashionable and cute, to cater to the aesthetics of young people, and it will be very successful if they are willing to look at it a few more times.
Nezha AYA is just such a cute-looking car. Compared with Nezha V, the overall exterior design of the new car has not changed much. Simple and stretched posture.
The visual center of Nezha AYA's cabin cover is pressed down, and the entire front design is full, which well avoids the dry visual experience caused by the insufficient volume of small SUVs.The change of the front grille is the biggest change point at the front of the vehicle this time.48 chrome-plated dots are added to the interior of the lower grille, which is officially called the "Xingyao" grille. The lower lip part echoes it with electroplated decorative strips. Together with the Xingyao grille, it adds to the detailed design of the front part. point.
The high-end model we tested this time uses full LED headlight light sources, and supports functions such as automatic opening and closing, intelligent lighting, and delayed closing.The overall shape of the headlights is round and transparent, echoing the shape of the new face, without any sense of disobedience.
Compared with the front and rear of the car, the middle part of the car body is actually more difficult to impress.Nezha AYA presents a high rear and low front posture when viewed from the side, with a double waistline design running through the front and rear, and a suspended roof, which increases the agility of the side of the vehicle.The turn signal is integrated on the front fender, the slow charging interface is on the left, and the fast charging interface is on the right.
This time, the new car also adds two new exterior colors, which are half sugar milk tea and baby blue. At the same time, two-color body colors can be optional.For the two new exterior colors, two new interior colors are also launched simultaneously.
Half sugar milk tea color matching
The rear design of Nezha AYA is slightly upturned, and the roof spoiler is properly pressed down, which creates a very sporty visual effect.The taillights have been upgraded from the split type on the Nezha V to the through type, and the entire light strip can be lit.The new car uses a new generation of aluminum alloy "Hot Wheels" wheels, which are very dynamic in shape. The tires match Chaoyang brand tires, the specification is 185/55R16, and no spare tire is provided.
Added a new interior color scheme to provide a wireless charging panel for mobile phones
In terms of interior design, Nezha AYA has not changed much compared to Nezha V. It still maintains the inherent thin and simple design style of new energy vehicles. At the same time, the horizontal and vertical instrument panel also makes this car show A hint of toughness.Due to positioning reasons, the interior of Nezha AYA is not wrapped with soft materials, but the overall sense does not look cheap, and the manufacturing process also maintains the mainstream level of models of the same level.
Although Nezha AYA has not changed much in terms of interior design and craftsmanship, the cockpit color scheme has also been upgraded for the new vehicle exterior color scheme.The increase amount corresponds to the optical white interior color matching of the half-sugar milk tea appearance color, and the fog blue and white interior color matching corresponding to the baby blue appearance color matching, the overall look and feel is very fresh.
Nezha AYA uses a semi-open design on the sub-dashboard, with cup holders and space for storing odds and ends on the upper and lower parts. The upper part of the front provides a wireless charging panel for mobile phones with a power of 15W, and the lower part is a 12V cigarette lighter. The interface and USB charging interface are good in terms of storage and usability as a whole.
In terms of instruments, Nezha AYA uses a strip-shaped monochrome instrument, which displays rich data, and even the ambient temperature outside the car can be found on it. The advantage is that it will not block the driver's vision.However, due to the fact that the information displayed is too much, and the font is not too large, and the distance from the driver is relatively long, it is easy to be difficult to observe when the light is relatively strong.
Nezha AYA still uses the straight waterfall vertical screen commonly used by Nezha brand in the selection of the central screen. The advantage is that it looks more comfortable when using navigation.1080P high-definition resolution makes the display clearer.The built-in MT8675 car-grade chip has increased computing power by more than 40% compared with the previous 8666. The effect shown is that the APP startup speed and boot speed are faster, and the sliding screen is smoother.
The UI design of the built-in smart car has also changed, from the original sports radical style to a fresh flat style, and built-in a variety of mainstream online entertainment apps, and also supports the mobile phone screen projection function, abandoning the mobile phone in the car The experience of watching movies on the big screen of the computer is even more enjoyable.
I personally think that the Nezha AI voice function is very easy to use. From the moment you wake up the car, you can experience the real-time and smooth voice response environment. It is easy to speak, and the recognition efficiency and speed are no different from those of your own flagship model.The content displayed on the car machine can be controlled by voice.
Although Nezha AYA is a small SUV product, it is not bad at all in terms of seat comfort.The front seats have a certain ergonomic design. The side wings of the backrest are relatively prominent, which can wrap the body well. The padding of the seats is soft, which can filter out the fine vibrations brought by the body to a certain extent. The front seats are all used manually adjusted.
Nezha AYA is defined as a five-seater model. The shape of the rear seats has a clear sense of division, and each seat is provided with a seat belt.The rear seats can be folded forward as a whole, and the drop between them and the trunk floor is not too large, so that you can further expand your own loading capacity.
In terms of space, the official said that the occupancy rate of the main driver in the entire car is 65.8% and that of the co-driver is 70.4%. From the data point of view, the space utilization rate is indeed not low, but we still have to look at the actual ride performance.
The 183cm tall and thin experiencer adjusted the sitting posture in the front row and entered the back row. The overall sitting posture is fairly stretched. The space performance of the legs and head meets my expectations for the space performance of small SUV models. It is quite satisfactory and comfortable for short-distance rides The degree will not be a big problem.
Since the rear of the Nezha AYA body is square, the opening of the trunk will appear very wide. When the rear seats are upright, the trunk volume is 335L. When the rear seats are folded down, the trunk volume can be The expansion is 588L, and with a relatively flat trunk floor, it is quite easy to load large luggage.
In terms of configuration, Nezha AYA is also full of sincerity. The whole series has 18 standard configurations, including a 14.6-inch central control large screen, intelligent voice interaction, keyless entry, cruise control, reversing image, and one-button four-door windows. Practical and advanced functions such as lifting (with anti-pinch hand), high-grade leather seats, front central armrest, automatic headlights, and DC fast charging.
0-50 km/h acceleration in 4.1 seconds The texture of the chassis is unexpected
Nezha AYA has provided a total of four configuration models this time. The model we tested this time is the AYA401 standard version model, which provides a motor with a power of 70Kw. Compared with products of the same level, it has a clear advantage in motor power. The official provides According to the data, it takes 4.1 seconds for this car to accelerate from 0 to 50 km/h. This data is already very good in urban working conditions.
All Nezha AYA series provide DC fast charging function, which can charge the battery from 30% to 80% in 30 minutes.At the same time, the model with a battery life of 401Km also provides a V2L external discharge function, and the power of 3.3kW is enough to meet the use in outdoor camping scenarios.
For a small SUV model, I don't expect too many intelligent driving assistance functions, but this time Nezha AYA is obviously on par with its big brother model.16 kinds of intelligent driving assistance functions include ACC adaptive cruise, forward collision warning, automatic emergency braking, blind spot warning, lane keeping, lane departure warning, traffic sign recognition, front car start prompt, automatic parking and other mainstream functions in this car can be found on.
As a small SUV model and a pure electric model, Nezha AYA's starting acceleration feeling is very light, and the lightness of walking and stopping in urban areas is particularly important.When the speed exceeds 50 km/h, Nezha AYA will still have a strong sense of acceleration and pushing back. After 100 km/h, this feeling will be much weaker.
Although this car provides three driving modes, I personally feel that the gap between the three is not that big. When the accelerator pedal opening exceeds 50%, you can feel a relatively strong sense of acceleration.After stepping on the accelerator pedal at the start, the initial stage will be relatively soft, and there will be no uncomfortable rushing feeling.
For power recovery, I personally recommend putting it in 1st gear for a long time. It should be because after releasing the accelerator pedal from 2nd gear, the vehicle will have a more obvious dragging feeling. This feeling will be more obvious in single-pedal mode, so friends who are prone to motion sickness Pay extra attention to this.
The feel and foot feel of the steering and brake pedals are a bit hard. When the steering wheel is turned to a certain angle, you will feel a little bit of tension. The same is true for the brake pedal. It can also give drivers confidence.
The chassis texture of Nezha AYA and the comfort level of the shock absorber tuning are really beyond my expectation. I thought that a small SUV would be bumpy or floaty when driving, but it actually feels flexible at low speeds and stable at high speeds.The non-independent suspension is used at the rear, and there will be no obvious noise and jumping feeling when driving on bumpy roads or manhole covers. I personally can give more than 90 points for the suspension performance of this site.
In addition to the surprising chassis and suspension performance, the noise performance of the whole vehicle is also at the upper level of the same level. At a speed of 100 km/h, only the A-pillar will emit a little wind noise, and the noise from other parts can basically be ignored.After the overall experience, Nezha AYA is definitely the type that is easy to drive and has a certain driving quality in the small SUV class.
Summary of the full text: Nezha AYA, as an upgraded product of Nezha V, not only upgrades the appearance and configuration according to the preferences of the young consumer market, but also retains the advantages of Nezha models in terms of driving quality. It's not easy for an entry-level product.It is reported that the new car will be officially launched in August. I hope this smart five-seater SUV model for young individuals and families will give us more surprises in terms of price.
