It has become an industry consensus that small carsare suitable for electrification.Driven by electricity, the cost of using them is extremely low, cheap and affordable, and they also have their own green cards, consumers are planted grass without knowing it.
As a newgenerationof mainstream scooter,BYDSeagullisthebestexample.Seagull has been attracting attention since its launch inApril. In the first full natural month (May), it achieved sales of14,300units, andsales soared to23,005 unitsin June. It took only2months to become a "child of someone else's family" .
Why is the sky full of stars, but only one star can be seen?As a latecomer, why did BYD Seagull become a hit?
The explosion of pure electric scooters
Before answering this question, we might as well look at the market segment where Seagull is located.
In the past70,000-90,000yuan scooter market, entry-level joint venture fuel vehicles were once the darlings of consumers.These models are flexible and economical, and can easily meet the needs of consumers for daily use such as grocery shopping and commuting.
But the cost is right in front of our eyes. These joint venture fuel vehicles are often equipped with a single configuration and rough materials, so consumers can only choose to make do with it.For example, a small Japanese car has a guide price of just over100,000yuan, but it is equipped with low-cost configurations such as drum brakes and hand brakes...they are mostly used as tool carts.
Since recent years, self-owned brands have created one after another pure electric scooters under the penetration of new energy technologies.In terms of vehicle cost and power, these pure electric small cars absolutely kill fuel vehicles; in terms of space experience, the structure and layout of pure electric vehicles are simpler and have inherent advantages;
Data from the Federation of Passengers and Passengers: The proportion of retail sales of traditional energy and new energy
However, although their market forms are gradually accepted by consumers, it does not mean that the products are perfect.In fact, many products have shortcomings: some use rough materials and single configurations; some have false battery life standards;
It can be said that at that time, there was still a lack of benchmark products like "hexagonal warriors" on the market, and it was difficult to meet the needs of users to upgrade their consumption.We must know that consumers actually have certain pursuits for space, safety, intelligence and other aspects.
BYD has spotted the market opportunity and decentralizedthe e-platform3.0technology. At the end ofApril, it launched Sea-Gull with an entry price of only73,800yuan, which is bound to set off huge waves in the entire market segment.
All Sea-Gull series are equipped with12standard configurations. At the same time, it not only has a brisk and flexible driving experience, but also has the money-saving feature of low charging cost, which perfectly meets the needs of consumers with small budgets.
Sea-gull is using technology and quality to redefine the standards of the scooter market.If the former joint venture fuel small car is a single tool car, then Seagull is like a practical, intelligent and safe reliable partner.
How does Seagull redefine the new generation of mainstream scooter?
How can it be called reliable?For a pure electric vehicle, the first condition must be sufficient cruising range and a reliable three-electric system.
Sea-gull is based on BYDeplatform3.0, equipped with blade battery,CLTCpure electric cruising range up to405km, much higher than many competing products at the same level.Referring to the 405km ( CLTCworking condition) versionwe drove not long ago , under high-speed(50%), urban express, and ordinary urban roads(50%), a total of 342.3km was driven from full charge to lying down, which proved to be enough to easily cope with daily commuting and travel.
When it comes to pure electric vehicles, the second concern of consumers is undoubtedly the efficiency of energy replenishment.Seagull comes standard with fast charging, with dual interfaces for DC fast charging and AC slow charging. The fast charging power of the two versions of305kmand405km(CLTCworking conditions) are30kWand40kWrespectively , and the charging time of 30%-80% only costs 30 minute.
Under the actual measurement of our average speed of53km/h, the average power consumption of Seagull is9.2kWh/100km, which can save a lot of money in charging costs compared with petrol vehicles.
The second criterion for reliability is sufficient space. After all, even a small car will inevitably have the need to carry multiple people and ship supplies. At this time, space is particularly important.
The length, width and height of the Seagull are3780x1715x1540mm, the wheelbaseis 2500mm, and the layout of the 66.1% axle length ratio maximizes the space as much as possible.Ourdriver with a height of 180cm can easily find a comfortable driving posture when he is in the front row; when the same driver enters the back row, he can still get ample rear space.
Although Seagull is positioned as a "scooter", it does not limit its use to "travel" scenarios.If a short-distance trip or shopping is required, the user can put down its rear seats, so that the trunk space can be flexibly expanded to form a930Lloading space.If outdoor camping is required, the external discharge function provided by Seagull can also allow users to unlock picnics, lighting, etc.
Safety is the cornerstone of a car, but due to the cost limit of less than100,000yuan, many car companies can save money when building cars, and there are inherent deficiencies in safety.
All Seagull series are equipped with main/passenger airbags, front and rear penetrating side air curtains, brake assist, traction control and body stability systems, pre-tightened force-limiting seat belts, etc.; top-equipped models can also be equipped with advanced intelligent driving assistance systems , providingACCadaptive cruise, lane departure warning and other assisted driving functions.
At the same time, the exclusive electric body structure also gives it higher safety protection. The proportion of high-strength steel used is as high as61% , and hot-formed steel with a tensile strength exceeding1500 MPais used in key parts, breaking safety concerns from the inside out.
Seagull's three-electric system, practical space and safety have built a "reliable" image, and the next thing to solve is the icing on the cake.
All Seagull series are equipped with10.1-inch adaptive rotating floating screen, Bluetooth/NFCkey, etc., and the built-inDiLinkintelligent network connection system can support voice interaction, entertainment navigation and other functions.
Appearance is also a bonus item for a car.When I first saw Seagull, I thought it was a small car with its own design ideas.
Now most of the products at the same level like the sleek and unique design style, and male users feel somewhat fragmented when driving, which will create a natural user barrier for a car.Perhaps BYD's designers also have the same thinking, making the Seagull delicate and capable through strong lines, and the styling design is suitable for both men and women;
Furthermore, textured materials and trendy design elements are used to eliminate the plastic feel of the scooter.When competing products of the same level are still stacked with plastic, Seagull's steering wheel, seats and other parts are all made of imitation leather, and the main one is small and refined.
Seeing this, it is not difficult for everyoneto find outwhy seagulls can become "other people's children".
Summarize
In the era of fuel vehicles, when consumers want to buy their first car but have a limited budget, joint venture fuel vehicles of70,000 to 90,000yuan will naturally become their first choice.
However, with economic development and market maturity, consumption is constantly upgrading.According to the report of the Bitauto Research Institute,from 2021 to 2026, the sales volume of the small car market is expected to exceed3million, and additional purchases will become the main consumer of the small car market (the proportion is expected to exceed80%). The consumer market is becoming more and more mature .
This means that small cars need to return to the origin of the product and gain insight into the core needs of users.As a new generation of mainstream scooter, Seagull obviously knows what consumers want.
Through sufficient space loading capacity, reliable three-electric technology, rich intelligent configuration, and comprehensive safety protection, it crushes low-configuration, low-value fuel scooters and pure electric products of the same level; plus its own use With the advantages of low cost, Seagull is undoubtedlythe best choice for the current70,000-90,000yuan high-quality scooter for small families and young people .
