The sales volume for the first five months of 2023 was announced, and Avita 11 is unexpectedly the champion of Chinese brand pure electric SUVs with an insurance volume of more than 300,000. Avita 11 won the championship in this market segment with a cumulative insurance amount of more than 6,303 vehicles.
Avita 11 has only been officially delivered since the end of December last year. It has been able to counterattack Weilai ES6 and Xiaopeng G9 to reach the top, and its performance is excellent.
It is especially worth noting that Avita 11 focuses on intelligence. Even the single-motor entry-level version is equipped with 34 intelligent driving sensors including 3 laser radars as standard, and all series are highly intelligent. When consumers buy Avita 11, they buy a high-end smart car.
This is once again unexpected, because when summarizing the recent electric vehicle market, many people believe that high-end smart driving costs a lot, but it does not bring corresponding perceivable value and experience, and it has not been recognized by consumers. As a result, since 2023, there has been a trend in the industry from "volume" high-end intelligent driving configuration to "volume" civilian version intelligent driving configuration.
However, the performance of Avita 11 proves that as long as the smart car breaks through the usability threshold of high-end smart cars, and does not use the "assassin" in the sales model of high-end smart cars, it can be recognized by consumers.
Tan Benhong, chairman and CEO of Avita Technology, announced at the Chongqing Auto Show that the ADS high-end function package will open subscriptions for all users on June 30
01
Urban NCA: Smart Driving Turning Point
In 2016, Tesla upgraded AP (Auto Pilot, literally translated as automatic pilot) to FSD (Full Self-Drive, literally translated as fully automatic driving).
Wording like "full self-driving" has raised consumer expectations abruptly. Later, China's leading intelligent driving companies represented by Wei Xiaoli also used aggressive wording in marketing and communication, using autonomous driving as a selling point. Although later, various companies have adjusted to smart driving, smart driving assistance and other wordings, but consumers' appetite has been lifted.
Actually?
Tesla FSD has never landed in China. Other smart driving systems are not much different from ACC (Active Cruise Control) + LCC (Lane Keeping) commonly used in the industry. For some new functions, it is difficult to guarantee usability and security, let alone a good experience.
It was not until the high-end intelligent driving represented by Avita 11, which covered urban areas with pilot driving, that intelligent driving finally had the meaning of "automatic driving" - because most of the driving mileage of people is in urban areas. .
At present, three car companies in China have realized the implementation of the city pilot driving assistance function. However, Avita has landed in the most cities and made the fastest progress.
Avita 11's City NCA will further expand the scope of users' pre-emptive experience on May 15, allowing more users in Shanghai, Shenzhen, and Guangzhou to enjoy life-long smart driving high-end package services to participate in the experience. Batch push will be enabled soon.
The editor of "Electric Vehicle Observer" experienced Avita 11's urban smart driving pilot assistance in the evening peak and at night in Shenzhen.
Avita 11 has achieved full coverage in typical urban scenarios such as unprotected intersections, starting and stopping with cars on congested roads, short-distance congestion processing, active overtaking and changing lanes, which are difficult points of urban smart driving, and the process is smooth and smooth. For the complex road traffic environment in urban areas, the diversity and variability of Chinese traffic participants can be well perceived and dealt with.
In particular, Avita 11 has shown a strong gaming ability. In some scenarios where merging or merging is required, Avita 11 can, like a human driver, stick out the front of the car to see if the car behind gives way before merging or merging.
In intersections and turning scenes, Avita 11 can also avoid passing pedestrians and motorcycles in time.
In the congested starting link, Avita 11 can also keep up with the car in front, without abrupt acceleration, and without leaving too much space for other vehicles to jump in line.
In addition, in terms of smart parking, Avita 11 has achieved full scene coverage of APA (Smart Parking Assist), AVP (Valet Parking Assist), and RAP (Remote Parking). Moreover, the three can be seamlessly connected, people can stop, cars can stop, and remote control can stop as you like.
In terms of AVP/APA, compared with competing products, Avita 11 has more smart parking usage scenarios, greater flexibility, and an experience more like a human driver.
It is precisely the realization of the driving and parking intelligent driving assistance functions that cover most scenarios, so that intelligent driving finally approaches the expectations of consumers. Smart driving is no longer a gimmick, no longer futures, but a practical function and experience, and consumers are willing to pay for it, thus sending Avita 11 to the top of the pure electric SUV sales list of Chinese brands with more than 300,000 .
02
Improper intelligent driving "assassin"
After the emergence of smart driving functions, trendy car companies are also adopting a subscription system or different models to differentiate and sell models with different smart driving functions.
In the part of basic intelligent driving, Avita 11 has given the standard equipment of the whole series very sincerely, including the high-speed pilot driving function that many car companies have to increase the price or only have high-end models.
On June 9, Avita announced at the 2023 Chongqing Auto Show that the ADS high-end function package will open subscriptions for all users on June 30, covering the current most powerful urban driving assistance (CityNCA) and Valet Parking Assist (AVP) feature.
After the subscription is turned on, CityNCA can be used in Shanghai, Guangzhou, Shenzhen, Hangzhou, and will cover Chongqing later.
Note: Weilai NOP+ will officially start subscription on July 1, and users who subscribe in advance will use it for free for two years
The price difference between the MAX version and the PRO version of Xiaopeng P7i is 20,000 yuan; the price difference between the ideal L8 MAX and PRO version is 40,000 yuan.
Comparing the smart driving sales plans of Avita and other leading smart driving brands, it can be seen that the experience value embodied in Avita's ADS high-end function package is beyond the reach of other smart electric vehicle brands at this stage.
First of all, regardless of subscription or not, Avita 11 comes standard with a hardware combination of up to 34 smart driving sensors including 3 lidars, which is not available in most other brands. In the case of standard smart driving hardware, ordinary smart driving functions and high-speed navigation smart driving can also be used, and the functions and experience will be better.
Secondly, in terms of high-speed pilot driving, all Avita 11 series are equipped as standard, but most brands require subscription or high-end models to have it.
Third, the subscription price of Avita 11's high-end smart driving package is much more cost-effective than subscription prices of other brands. Moreover, monthly, annual, and buyout are all available, which is relatively flexible. For brands that do not adopt a subscription system and use high-end models, the price difference between the high-end version and the regular version is not small. The buyout price of Avita 11 ( parameter | inquiry | picture ) and their price difference ratio are also considered honest—you must know that Avita 11 is equipped with 3 laser radars as standard, while Xiaopeng only has 2, ideally only 1 piece.
From the perspective of price and subscription method, Avita 11 does not use it as a sickle for cutting leeks, but really hopes to promote smart driving.
Of course, Avita will also be rewarded for promoting smart driving with the standard configuration of smart driving and the strategy of popularizing smart driving.
For the development and upgrade of intelligent driving systems, the amount of data will become the core competitiveness. All Avita 11 series are equipped with high-end intelligent driving sensors as standard, which can provide Avita with a large amount of real driving data every day. Up to now, Avita's smart driving function has accumulated more than 3.13 million kilometers of driving, and APA smart parking assistance has been called more than 710,000 times. The data generated by these smart driving functions will feed back the development and upgrade of the smart driving system. Lay the foundation for Avita to maintain its leadership in intelligent driving functions.
03
Continuous evolution, making the car more and more new
On the eve of this year's Shanghai Auto Show, Huawei once again grabbed the show: released Huawei's high-end intelligent driving system ADS 2.0.
The biggest highlight of ADS 2.0 is that it does not rely on high-precision maps. With the blessing of ADS 2.0, the landing speed of NCA intelligent driving navigation assistance in urban areas will be greatly improved.
This makes people look forward to it. As soon as Huawei's voice fell, Avita said that Avita 11 will also become the first batch of models to iterate Huawei's high-end intelligent driving system ADS 2.0.
After getting rid of the dependence of high-end smart driving on high-precision maps, Avita has implemented City NCA nationwide, allowing more users to appreciate the charm of smart driving in the most daily driving scenarios.
In the second half of this year, after Avita 11 upgrades to ADS 2.0, City NCA will be implemented in 15 cities in the third quarter of this year, and City NCA will be implemented in 45 cities in the fourth quarter. City NCA) landing.
Not only smart driving, but Avita will continue to upgrade and evolve in terms of smart cabins. In the second half of this year, Avita 11 will provide Harmony (Hongmeng) OS native HMI interactive system, giving users new choices.
That is, within one year, the two core functions of Avita: ADS has been upgraded from 1.0 to 2.0, and Hongmeng OS has been added to the smart cabin. These two major upgrades are just the evolution of a smart car in its infancy stage. As far as its life is concerned, there will be more and more substantial upgrades in the future. Unlike traditional cars, which are fixed at birth, smart cars will become more and more powerful with software upgrades, and consumers' experience will become better and better.
Compared with the intelligent capabilities currently displayed by Avita 11, it is only the beginning compared with the intelligent capabilities it will have in the future.
The industry-leading level of intelligent hardware ensures that the intelligent driving system has a constantly upgraded performance redundancy foundation. At this time, Avita 11's one-step configuration and flexible and economical subscription method will benefit consumers in the long run.
